So , it is valuable we study the domestic tourism consuming behavior of urban resident , which contributes to direct tourist demand and develop domestic tourism in our country . on the base of redefining tourism consuming behavior , this thesis tries to make the whole theory more systematic , and to offer theory thinking and means supporting for the development of domestic tourism 本文以需求市场中的旅游者行为研究为切入点，在对旅游消费行为重新界定的基础上，对城市居民的国内旅游消费行为进行系统研究，以期寻求对国内旅游消费行为的普遍认识，为我国国内旅游需求的引导提供理论思考与方法支持。
From the beginning , the supplying of tourism product has faced the challenge of international market and the pressure from domestic tourism ' s expanding rapidly . the tourism product is the key of tourism industry , and the foundation of developing tourism . obviously , the development of tourism product deeply affects the development speed of regional tourist industry 我国旅游业起步较晚，直至90年代，才进入蓬勃发展时期，旅游产品的供给一开始便面临着国际市场的挑战和国内市场迅速膨胀的巨大压力，旅游产品是旅游业的核心，发展旅游的坚实基础，因此，旅游产品开发是影响区域旅游业快速发展的重要因素。
He predicts that china will earn 42 . 6 billion dollars in foreign exchange revenue with the annual average growth of nearly 8 % and it is expected to be ranked third worldwide . 1 . 69 billion tourists will travel in china , representing an average 8 % increase annually ; the revenue from domestic tourism will reach 881 billion yuan with an increase of 11 % on the average every year ; the tourism earnings will total 1 . 226 trillion yuan , up 10 % , representing 7 % of gdp ; tourism will create 9 . 8 million direct and 49 million indirect job opportunities 他预计，届时中国旅游创汇将达426亿美元，年均增长8 %左右，有望居世界第三位；国内旅游人数16 . 9亿人次，年均增长8 %左右；国内旅游收入8810亿元，年均增长11 %左右；旅游业总收入12260亿元，年均增长10 %左右，相当于全国国内生产总值的7 % ；旅游带动直接就业980万人，间接就业4900万人。
Based on the expectation disconfirmation theory and measuring theory , through empirical study , using the factor analysis method , a quantitative analysis of the factors that influence the degree of customer satisfaction with domestic tourism of travel agencies was made , and proposes corresponding ameliorate measures was suggested as well 摘要基于预期不确认理论和服务质量衡量理论，在实证研究的基础上，运用因子分析法对旅行社国内游游客满意度的影响因素进行了量化分析，并提出了相应的改进对策。
Considering the previous investigative work , the author bring forward that the inadequate tourism consumption demand is the main factors which restrict domestic tourism . it is important and necessary to study the tourist behavior systematically . the author point out we should direct tourist it from manager ( government ) seller ( tourism enterprise ) and tourists , and put forward a lot of advices 基于上述研究成果，笔者指出旅游消费需求不足是当前制约中国国内旅游发展二的最大障碍，并指出对主体市场旅游消费行为进行系统研究的重要性和必要性，认为应从政府（管理者） 、旅游企业（经营者）和旅游者三个层面对旅游消费行为进行引导，并提出相应对策。
Since the founding of new china , the tourism industry of our country develops rapidly , especially we enter the new century , the three major tourism markets of domestic tourism , tourism and inbound tourism continues warmly , tourism has become an important growth points of the economic development of our country 建国以来,我国旅游业发展迅速,尤其是进入新世纪,国内旅游、出境旅游及入境旅游等三大旅游市场不断升温,旅游业已经成为我国经济发展的一个重要的增长点。
In this chapter the author presents the purpose and methodology of the study , the structure of this paper and the relative principles applied in this research . chapter two : study on the present situation of tourism development in jingdezhen in this chapter , the author presents that jingdezhen have got nowhere in its foreign tourism in recent years . althought its number of domestic tourist have raised quickly at the same period , its domestic tourism capital average income have not increased 主要有：旅游产业结构是指在社会供求关系及旅游经济运行中所形成的旅游产业内部各大行业间(即各子产业间)的经济技术比例关系，是旅游产业的资源配置结构、生产能力结构和产出结构等的总和；旅游产业结构的组成为：旅行社、旅游饭店、旅游交通、旅游资源及其开发、旅游娱乐、旅游购物；影响旅游产业结构的因素有需求因素、资源因素、科技因素、以及政策和体制因素；旅游产业结构的优化包括旅游产业结构的合理化和高级化。
On the basis of the background of the present situation in the development of tourism real estate industry in china , this paper , in view of existing situation of tourism marketing planning and combining with the problem of marketing planning in my job , expounds content and working procedure which should focus on during the process of marketing planning , analyzes the present situation of domestic tourism real estate market , and constructs a frame of marketing planning by way of tourism real estate market survey 进入新世纪后，作为拉动内需的两个热点行业：旅游业和房地产业都有了长足的发展，使得旅游房地产再次重现市场成为人们关注的焦点。旅游房地产能否真正适应市场的要求，真正得到消费者的认可，真正成为市场中的亮点和热点，已成为实业界人士和理论界学者讨论的重要话题。
